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WeChat

A diner eats with a group of friends and splits the check by sending a QR code out to his party — each of whom can automatically pay their portion of the bill with the tap of their phones. That same diner can use that very same app to buy movie tickets after dinner — and then hail a cab home at the end of the night.

That’s not all, either. The same single app lets him create a pair of custom Nikes, send an order to the nearest Starbucks, browse Burberry’s latest runway collection, count the number of steps he takes each day, plan a family vacation, upload and share photos with friends, order delivery, host a conference call and keep up with the news.

While such an app sounds implausibly futuristic, for WeChat’s 600 million monthly users, the seamless experience is a daily fact of life. WeChat, founded by Tencent in 2011, has built an infrastructure for mobile commerce within the walls of a singular app, simultaneously catering to the mobile-first consumers of China and solidifying its leadership in the same market, one that far outpaces the U.S.